Superior Essex Inc. Names Daniel Choi As Its Chief Executive Officer

March 1, 2022

ATLANTA, GA – Superior Essex Inc. announced today the appointment of Daniel Choi as CEO, effective March 1, 2022. Mr. Choi will assume the role for Superior Essex Inc., and all of its subsidiaries including Essex Furukawa Magnet Wire, Superior Essex Communications, Essex Brownell, Essex Energy Italy, IVA and Hi-Wire.

Mr. Choi brings decades of experience to the company and has a proven record in strategy development, operations, and sales. We anticipate that his tenure will help drive Superior Essex into the future. Previously, Mr. Choi was associated with LS Cable and System, parent company of Superior Essex Inc., since 1999.  Most recently he served as Regional President, North and South Americas for LS Cable and System and prior in the role of President, LS Cable and System USA for MV and LV Power Cable Systems. Throughout his tenure he has been closely associated with Superior Essex, including serving as President, Cyprus Investments from 2008–2014, and as the SVP, PMO Europe and China in 2015. He holds a PhD in Material Science Engineering from Seoul National University and received his MBA from Helsinki Business School.  Mr. Choi is based in Atlanta where he also serves as the chairman for the Korean Chamber of Commerce and Industry in Georgia.

“I could not be more grateful to accept the position as CEO of this well-established and well-respected organization.” Choi said. “My goal in leading Superior Essex is to build upon the achievements of the past and continue its success into the future while maintaining a high level of quality and customer service.”

The change in leadership resulted from Brian Kim stepping down as CEO for Superior Essex Inc. and its subsidiaries. Kim served nearly seven years leading the Superior Essex team. His legacy includes breaking down business silos by establishing Core Values and Corporate Culture, expanding Hybrid and POE cable infrastructure, increasing production capacity, prioritizing innovation and R&D by launching the MagForceX® Innovation Centers, launching the strategic Essex Furukawa Magnet Wire joint venture, and committing the business to a sustainable future.

Our team thanks Mr. Kim for his vast contributions to the company and we welcome Mr. Choi as he leads Superior Essex into the next decade.

About Superior Essex

Superior Essex is the parent brand of Essex Furukawa Magnet Wire, Superior Essex Communications, and Essex Brownell. It has over 3,000 employees in 11 countries, on three continents. Superior Essex is the leading, global provider of magnet wire and is on the forefront of communications fiber application as well as Power over Ethernet (PoE) technology. It is instrumental in creating disruptive technological advancements in the electrification of the automotive, energy, and industrial sectors. Superior Essex is committed to pioneering smart building technology while also setting the pace on sustainability. Superior Essex is Everywhere You Live and Work®. Additional information is available at

Contact us directly.

We know that not every project is the same and that not every application is an easy spec to meet. We want to talk with you to meet the need of any challenge that you have.

Click the platform below that you would like to share this on. Thanks for sharing!