Brand Guidelines
Welcome to the Corporate Branding page of Superior Essex. Clear and consistent branding becomes increasingly important as Superior Essex expands its worldwide operation. Consistently using the visual identities outlined here support each business unit’s contribution to the company’s market-leading position, while reinforcing the collective value of organization as a whole.
Please refer to this Brand Guidelines document when using any of the Superior Essex brands logos for proper use, spacing and color.
Logos
Superior Essex Logo, Corporate & Communications
Two Color Standard
Two Color Reversed
One Color Reversed
One Color Black
One Color Red
One Color Gray
Essex Brownell Logo
Two Color Standard
Two Color Reversed
One Color Reversed
One Color Black
One Color Red
One Color Gray
Essex Active Logo
Two Color Standard
Two Color Reversed
One Color Reversed
One Color Black
One Color Red
One Color Gray
Hi-Wire Logo
Two Color Standard
Two Color Reversed
One Color Reversed
One Color Black
One Color Red
One Color Gray
IVA Logo
One Color Reversed
Official Colors
Consistently applying this color palette to our logos maintains the integrity of our brand. Use this guide with vendors to ensure our corporate colors are reproduced precisely and correctly.
Superior Essex Red
PANTONE 485 C
CMYK 0 95 100 O
RGB 238 49 36
#EE3124
Superior Essex Black
PANTONE PROCESS BLACK C
CMYK 0 0 0 100
RGB 0 0 0
#000000
Superior Essex Gray
PANTONE COOL GRAY 9 C
CMYK 0 0 0 54
RGB 145 145 149
#919195
Please contact Corporate Marketing for assistance if you have any questions about an element or proper usage of the Superior Essex Brand Guidelines.
All trademarks, service marks, and logos (the “Marks”) appearing on this Site are proprietary to Superior Essex and its subsidiaries. Use or misuse of this Marks, without advance written consent from Superior Essex, or the owner, is expressly prohibited. By using Superior Essex brand materials, you agree to the Superior Essex Terms of Service, these Superior Essex branding guidelines, and all Superior Essex rules and policies, which may be updated from time to time without notice. You cannot use any Mark in any manner that is likely to cause confusion among customers as to source or sponsorship, or in any manner that disparages, tarnishes, dilutes, or discredits Superior Essex. You also acknowledge that Superior Essex is the sole owner of the Marks, promise not to interfere with the Superior Essex rights in them, and acknowledge that goodwill derived from their use accrues only to Superior Essex. Superior Essex may review use of the branding materials at any time and reserves the right to terminate or modify any use. Any rights not expressly granted to you are reserved to Superior Essex.
